I am a flexible, perceptive and commercially aware, self-employed consultant and part-time lecturer and trainer. Depending on the project, I can either work with my associates, work alone or work with your team.
My aim is to help organisations of all sizes to generate and effectively implement consumer insights, whether that be evaluating reaction to a marketing campaign, evaluating reaction to an event or gathering insights for business planning and strategy, I can help you with your return on investment dilemmas.
Alongside, over 15 years practical market research and customer insight experience gained within a marketing environment, I also hold PTTLS (2007 & 2009) (and CELTA 2003) and often run business and marketing workshops, and lecturer on various marketing and business subjects. And in my spare time I run, Diverse Traveller, an online travel community for women.
So let me use my extensive customer understanding knowledge and experience to help you achieve your ROI objectives. No project is too small.
Expanding on the above:
- Over 15 years, public and private sectors, working in market and consumer research and Insight
- Part-time business and marketing lecturer (BTEC foundation and levels 3 - 7)
- Deliver various Business and marketing seminars and workshops, and
- Publisher and editor of Diverse Traveller - online community of women sharing travel experiences.
... and have worked with many well-known organisations (not in any order):
- City of London Academy, London (Part-time lecturer of Marketing)
- Artigiano and Spirito di Artigiano brands
- HSBC plc
- M&G Investments
- Marks and Spencer: Food
- Central Office of Information
- Debenhams
- Manor Bakeries - Mr Kipling Brand (now Premier Foods)
- Leo Burnett and McDonalds
- Department for Works and National Employement Savings Trust
- Diageo: global duty-free
- Creative Development UK: training
Overview of Ola Fagbohun's research and insight experience:
- Customer insight department – recruited and managed staff; prepared and managed budgets; negotiated new supplier contracts and frameworks; consumer champion within organisation
- Research audits – review and revision of existing research in order to inform and, where necessary, justify future marketing expenditure
- Business and customer information audits - analysed business / marketing problems and provided cost-effective research / insight solutions
- Project management - management of research agencies ensuring quality and timely delivery of actionable research results. Planned, coordinated and managed, both qualitative and quantitative, projects using various research methodologies
-
Research insight project research - from inclusive client(s) briefing to delivery of actionable results
- Management of multi-country research projects i.e USA, Northern Europe and across Asia
- Delivery of seminars and workshops – e.g introduction to market research; designing and using customer insight; importance of customer information audits
- Variety of markets and audiences:
Markets: Youth (7 – 24 year olds) i.e. students and graduates; tweens; teenage mothers; drug users and young smokers. Adults – e.g. internet users; users of technology; ethnic minorities; health-food consumers; grocery shoppers; pension and non-pension holders; parents and retired people. Business – e.g. financial advisers; small and medium sized businesses. Travel and tourism - Global duty free retail - shopping behaviour of international travellers in airports around the world; visitors to Britain, and women travellers worldwide. Social media marketing – women online communities and women internet users.
Qualitative – social media marketing; new product / concept development; advertising (creative development) and communication; market / customer segmentation; e-commerce and online; customer and employee satisfaction; brand positioning; corporate and product image and product / range evaluation (e.g. packaging and design); store and product layout; purchasing and consumption habits and exploration of new business ventures / ideas.
Quantitative – online surveys and evaluation of new business ventures / ideas; international product segmentation; international brand tracking; usage and attitude studies; new product/ concept development; Product / range evaluation; market / customer segmentation; tracking studies (Millward Brown – ad tracking; TNS superpanel, etc and fashiontrak); sponsorship tracking; mystery shopping; customer / employee satisfaction; comparative shopping; brand evaluation; exit surveys.
Overview of strategic planning experience
- Creative and flexible conceptual thinking, while capable of critical and objective evaluation
- Utilise business planning processes to integrate consumer insights into business strategy
- Strategic review and audit of consumer behaviour (for acquisition and retention programmes)
- Market position investigations of organisations regarding current and future competitive environment - to achieve and sustain competitive advantage in UK and overseas markets
- Identification of new target / customer segments and markets
- Benchmarking to ensure measurements have context e.g are industry based
- Utilise variety of sources and networks to keep abreast of market and consumer trends.
Overview of communication skills
- Strong agency management - advertising agencies, design agencies, promotion agencies etc
- Able to effectively communicate research to all clients and suppliers, thus satisfying their need for actionable research results
- Customer champion and internal ambassador for the research / insight team
- Tenacious, with the courage to promote new methodologies and ideas to a broad audience
- Prepared to challenge, but willing to compromise without comprising integrity of research
- Effective management of research / insight team, and work well across teams and departments, and
- Strong presentation skills.
Please click here to email me for a detailed version of my CV i.e Ola at diverseconsultancy.com.
Contact me today and lets work together to achieve your business objectives.
