1. Why Diverse Consultancy? Why not?

The 'small is beautiful business model is appropriate for Diverse Consultancy. 

Dependent upon specific client requirements, I fly solo or work with a highly qualified and reputable pool of associates*, from whom I draw specialist skills. 

That’s the beauty about running my own consultancy – it enables me to take on diverse projects and deliver bespoke services to a broad client base, diverse requirements and budgets are welcome.

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I am passionate about helping organisations improve their understanding of consumer / customer behaviour  e.g. why we buy, what we buy, what messages work best, what features are required from a website, so that organisations can 1) give consumers relevant marketing solutions and 2) meet their return on investment objectives. 

During my last 15 years as a direct employee, self-employed and part-time trainer and marketing lecturer, I have used my wealth of experience to deliver action oriented results that have benefited diverse employers and clients.

What have I done for them & what can I do for you?

It’s a leading question and one that might be answered in several shades of grey rather than simple black and white. 

This is due to the broad range and breadth of the briefs I have fulfilled in partnership with diverse clients over 15 years. I like to think of myself as a doyen of customer behaviour. 

What most of my clients have in common, whether they are new start up businesses or large multinationals, is a thirst for knowledge and application of deeply penetrating customer insights. They want to know how to effectively apply insights about their current and potential customer bases in order to provide profitable customer solutions.

Let me bring my experience to your table.

Of course you know who your customers are, where they are based, their lifestyles, etc. But how deep is your knowledge. Over the last 15 years, I have found many clients struggle to efficiently and profitably use their marketing budgets.

We all know if business owners and / or their management teams don’t effectively maximise their sales from existing customers, or attract new customers, profits will stagnate or, shudder,  disappear. Does Woolworth’s ring a bell? 

For example, we all know it’s money down the drain if you spend vast amounts on online advertising and social media platforms without:-

a)    understanding your online customers,

b)    being able to justify marketing return on investment.

Let me say it again - if care isn’t taken, and your marketing is done with little or no customer insight, your chances of success are minimal. 

This is where I come in. 

My services might sound grandiose and expensive – they’re not! 

By partnering with Diverse Consultancy, you will gain customer insight in to your products, brand and most importunately current and future customers and consumers.

Together we'll identify what is working, what you need more of and, likewise, what you could be doing better. 

My claims are backed up by the tried and tested strategic marketing analysis and insights I have undertaken for organisations in both the public and private sectors over the past 15 years. 

Working with me, on site or virtually, has helped those organisations to move forward confidently and cohesively. 

Yet don’t simply take my word for it. 

Let me help you! In the first instance contact me for your initial free, 30 minute, consultation.

Summary

My aim is to help you discover and implement iinsightful business solutions using a variety of consumer and market information sources (e.g existing organisation information, secondary research sources and primary research, inc event evaluation), and ...

My role is to advise and assist you (organisations in public and private sector) identify, manage and utilise consumer insight to achieve your stated business objectives.

What are you waiting for contact me now! 

Email: ola...@diverseconsultancy.com

LinkedIn: http://uk.linkedin.com/in/diverseconsultancy

Twitter: DiverseConsult1

Address: Sheffield Digital campus, Concourse Way, Sheffield. S1 2BJ.

Tel: 0114 342 0402  Mob: 07952231339

* Over 80 years research and insight experience between us.

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Glossary

Customer: a person who buys goods or services from a shop or business.

Consumer: a person who buys or uses a product or service for personal use.

Consumer Insight: a penetrating, discerning understanding that unlocks an opportunity.

 Market Research: An objective approach to finding solutions to problems in marketing. Involves qualitative and quantitative research and analysis of the findings to help marketers' best identify, target, reach and understand their audiences.