Current reading these five articles on Market Research, curtesy of my favourite digital tool, my RSS book marker, Google Reader. The first article looks back at some of the best social media research studies of 2011, while the others glimpse into their crystal ball and reveal their take on this already challenging year:
- The 10 Most Interesting Social Media Studies of 2011 – Briana Kerensky for OhMyGov! sums up last year’s best social-media research initiatives.
- Words to live by in 2012 – Research magazine asked 10 industry luminaries for a single word that sums up “their hopes and expectations for the year ahead”.
- Research in 2012: new methods, stronger structures and less PowerPoint - Forrester Research’s Reineke Reitsma looks back on 2011 and sets out what research professionals should watch out for in 2012.
- 2012 Research Predictions (The NGMR Twiteratti) – Tom H.C. Anderson crowdsourced over 50 predictions for the coming year, with the first 20 listed here.
- 2012 Market Research Crystal Ball – Dana Stanley addresses Tom Anderson’s call for predictions with five quite specific predictions in this post.
What do you think of the above? Please share, in the comments box below, the Market Research and Consumer Insight articles, blogs and website you have bookmarked. Let's learn together!
